Don't Fucking Guilt Me!

Anyone saw those stupid, guilt-inducing ads that have been playing over and over again all over Singapore? It's a campaign to promote road safety, I guess.

One ad features a grandmother buying a birthday cake for her granddaughter, thinking of how happy the kid would be to get it...then she gets hit by a car and dies. The next ad shows some guy picking an engagement ring, speeding home on a motorcycle to get to his gonna-be fiancée and imagining how happy they'd be....yeap. He crashes into a truck and dies. See a pattern here? Then a caption pops out saying something like, "The Best Gift to Your Loved Ones is Yourself. Make It Home Safely."

Fucking annoying, in my opinion.

You know what I'd like to do to improve the ads? Have "Walking on Sunshine" or "So Happy Together" play in the background and stop abruptly when the protagonist drops dead. Insert a huge, "Ooops." followed by, "Yeahhhh.....fucking pay attention."

Now I'd be more receptive to then. But maybe it's just me. The sappy, guilt-inducing ads seem to work on my mom. We were at Lido and those ads played over and over again on the big screen. I got tired of waiting around so I told my mom I was going down to the supermarket to grab water. She looked panicked for a split second and blurted out, "Why?! Stay here! It's dangerous!"

Yes, we're talking about the supermarket right below the theatre.

I had to calm her down by pointing out that the only thing I could possibly get hit by is an out of control shopping cart. The chances of that being fatal is not that high, I believe.